About

My name is Ef Rodriguez. You might know me as @pug.

I'm a social media strategist at Crispin Porter + Bogusky, specifically focused on how brands can reach the right people with the right message and hold them close as the night grows colder.  Communities can grow anywhere, and it's exciting to see them sprout online.

I'm originally from North Texas but have spent the past 11 years in Boulder, Colo. I live downtown and prefer to walk everywhere instead of drive. (My sneaker fetish developed as a result of demolishing pair after pair.)

I'm a copywriter, journalist, event director, lifelong gamer (mostly WoW, Words with Friends and location-based stuff), and noble goofball. My favorite band is Blur. I adore Canada (Vancouver took my minty breath away), get way too many haircuts and am very pleased to meet you.

Oh, and I also write here on occasion:

• Huffington Post
• Colorado Daily

Interested in pitching me? I write about social media, usually with a Colorado angle. Startups, excellent local events, gaming, conferences - all that stuff. Hit my contact page for the best methods of yelling at me.

This is a personal blog. Statements here are my personal beliefs and opinions and are not reflective of my place of employment.